Apple is expected to disclose more specific intentions for the application of generative artificial intelligence by the end of this year. Tim Cook, the CEO of Apple, disclosed this information at the company’s annual shareholder meeting. Reuters News.
According to Tim Cook, Apple believes generative AI has revolutionary potential. He stated, “We think there will be transformative opportunities as AI is used in productivity, problem-solving, and various fields.” Apple is now making large investments in the advancement of AI technology because of this.
In terms of generative AI integration, Apple lags behind rivals like Microsoft and Google. Apple’s devices incorporate artificial intelligence (AI), as Tim Cook told shareholders. He conveyed optimism that Apple will eventually advance AI technology. The business also intends to leverage AI to improve the capacity for searching data kept on Apple devices.
Tim Cook emphasized the possibilities for AI improvements offered by Apple-made hardware during the company’s annual shareholder meeting. Specifically, the efficiency of Mac computers powered by Apple CPUs is emphasized. He said, “In fact, there is no other computer on the market today that is better and more capable than the Mac for AI.”
In the meantime, investors have voiced a number of worries over the use of AI technology and ethical standards, despite Apple’s faith in the technology’s potential. A suggestion to make public comprehensive information about Apple’s use of AI in business and adherence to ethical standards in product development was met with resistance by shareholders at the meeting. The American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) Pension Trust came up with the idea.
In a statement, American Federation of Labor and Congress of Industrial Organizations deputy director Brandon Reese said, “Apple lags behind other leading technology companies in publishing ethical guidelines for the use of AI.”
Brandon Reese added, “We hope Apple will increase disclosure of this important matter to investors and other stakeholders in the future.” In April, during Walt Disney’s annual meeting, a similar suggestion will be discussed.
The AFL-CIO requested a report from Apple regarding AI’s application to corporate operations. The business was also requested to reveal the moral standards it adheres to while utilizing AI. The AFL-CIO organization raised a number of concerns in this area, including that Apple should not use copyrighted content to train AI without the owners’ and authors’ consent. The committee suggests paying content producers. Apple cited rivals in the AI space as the reason why they are not currently willing to provide any material, which is why the opposition released the information.
Apple recently made the decision to abandon its attempt to create electric cars that can drive themselves. According to the business, 2,000 workers on an internal project at Apple will now be moved to the iPhone’s artificial intelligence (AI) division.